Meet Our Team

Dr. Antony Goulds
Dr. Antony Goulds
Chairman

Antony has worked in agricultural market research for over 2 decades and is a founding partner of Kynetec Ltd which he helped grow from a start up to a global company, active in more than 20 locations around the world. He provides overall guidance for Acumen EA.

John Muthee
John Muthee
Managing Director

John is a market researcher who has worked in sub-Saharan Africa for over 20 years including in Kenya, Tanzania, Uganda, Ethiopia, Nigeria and Ghana. He has extensive experience managing research companies, guiding research teams and building retail panels and audits.

Joseph Njenga
Operations Director

A market researcher with experience in the East Africa Region, Joe has an intimate knowledge of product flow from the manufacturer to the consumer. Joseph has managed large teams of research assistants across the region as well as the data they generate.

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Agnes Majiwa
Administration Manager

Agnes has been with Acumen East Africa since 2018 overseeing all the administrative functions in the office as Administration Manager. Her job includes managing all aspects of human resources, coordinating office activities, and managing the day to day running of the office.

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Dr Alice Wambui
Animal Health Specialist

A qualified veterinarian with over 6 years’ experience in the veterinary field. She has BVM from the University of Nairobi. She was a part time lecturer at Mount Kenya University, while still undertaking private practice in Thika and has previous worked in Turkana for APaD’s Donkey Welfare Project sponsored by the Brooke East Africa.

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William Karuku Njogu
Accountant

I have consulted for a number of organizations and individuals in financial management, reviewing of internal control systems, training and capacity building. Grants Handled include USAID-Avcdi-voca (regal-Ag), Kenya rapid(Millennium Water Alliance) and USAID-Avcdi-voca(L.M.S) Have also worked with MSMEs and SMEs in Finance, Accounting, Taxation and risk management.

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Arnold Mutama
Data Analyst

Arnold has a background in IT with over 3 years’ experience in cloud services and IT support. His role in Acumen includes coming up with IT solutions and finding more efficient ways of doing things using Technology. Arnold offers IT support to our Field and Office teams and is part of our Data Processing team as well.

Emily Bundi
Emily Bundi
Pre-processing Analyst

Emily joined Acumen East Africa from June 2020, having previously served at Gfk East Africa where she was the Lead Data Processing and Analytics – Sub-Sahara with responsibility for eight market regions; South Africa, Kenya, Uganda, Tanzania, Ghana, Nigeria, Cote d’Ivoire and Angola.

Peninah Kihuti​
Peninah Kihuti
Quality Manager

I am responsible for ensuring data is prepared with utmost accuracy by maintaining a data quality checklist, set data quality objectives, and also checking the efficiency and functionality of these processes.
In summary, checking the sanity of the process by ensuring Acumen East Africa standard best practice is implemented and upheld in the end to end process.

Our Strength

We're an independent research company

Over 50 years experience

With more than 50 years experience in the region, our deep understanding of its people, as well as of teams and processes allow us to deliver unique and eye-opening market insights.
Our History
Experience in conducting retail tracking panels and dealing with independent outlets across Kenya.
Our Purpose
Provide retail level sales data on key products in region level retailers in attractive markets.
Methodology
Face-to-face interaction with retailers to obtain copies of retailer records and conduct store checks.
Activities
Building long- term relationships with regional retailers that share valuable transaction information.
We are a market research company helping clients make sense of the ever-changing retail markets in Sub Sahara Africa.

With more than 50 years experience in the region, our deep understanding of its people, as well as of teams and processes allow us to deliver unique and eye-opening market insights.

Our Solutions
About Us
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Our Office

Acumen East Africa,
CMS Africa House,
12th Floor Chania Avenue, Nairobi.

Agri-Track is Trademark property of Acumen EA Limited.